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Make Your Point > Archived Issues > NORMAN DOORS

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pronounce NORMAN DOORS:

NOR mun DOORS

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connect this word to others:

Let's add the term Norman doors to our mental file of cool terms that follow this pattern: "Person or place + thing."

See if you can recall fours that fit the pattern:

1. The impression that vague, generic descriptions of personality apply to you specifically is the B___um effect.

2. Any difficult, complex problem or situation that reminds you of a mythical tangle of bark is a G_____n knot.

3. Like an ambiguous blot of ink, a thing that gets interpreted in different ways by different people is a R____ach test.

4. A thing that helps you understand, decode, or unlock something that had been mysterious is a R____tta stone.

(To reveal any word with blanks, give it a click.)    

definition:

In 1988, the designer Don Norman published The Psychology of Everyday Things, now updated and retitled The Design of Everyday Things.

(Source)

That coffeepot cracks me up. "Here, let's have some coffee... OUCH!! $%@!!" (By the way, that's the Coffeepot for Masochists, created by the artist Jacques Carelman for a series called Catalogue d’objets introuvables or "Catalog of unfindable objects".)

So, it's a badly designed coffeepot, right? It invites people to use it incorrectly. One of Don Norman's points in the book is that we really need to design objects so that they invite people to use them correctly.

Especially doors. Have you ever pulled on a door handle when you were supposed to push it? And then felt like a dummy? If the door was supposed to be pushed, then it should have had a simple plate on it, with no handle. 

(Source)

Thanks to Don Norman pointing out how awful they are, those doors are called Norman doors: the kind that are designed really poorly, giving you no clear signal of how you're supposed to use it.

More broadly, you could call things Norman doors, or Norman whatevers, if they're not actually doors but rather any poorly-designed objects that fail to show people how to properly use them.

Norman himself referred to the term in his 2013 update to the book:

"Doors?" I can hear the reader saying. "You have trouble opening doors?" Yes. I push doors that are meant to be pulled, pull doors that should be pushed, and walk into doors that neither pull nor push, but slide. Moreover, I see others having the same troubles—unnecessary troubles. My problems with doors have become so well known that confusing doors are often called "Norman doors." Imagine becoming famous for doors that don’t work right. I’m pretty sure that’s not what my parents planned for me.

grammatical bits:

Part of speech:

Noun, the countable kind: "Those Norman doors just made me look like a bozo."

Other forms: 

None.

how to use it:

Pick the delightfully specific term "Norman doors" to describe any upsettingly hard-to-use doors you might encounter.

Or, get playful with the term and talk about Norman tea kettles, Norman light switches, Norman bath faucets, and so on. Have you ever seen a cat stretch on its back, poofing out its fluffy belly, practically inviting you to rub it? That may be a Norman cat belly: rub it, and the cat will attack you. To be clear, I'm being whimsical here. You're most likely to talk about Norman doors, specifically, and literally: "I hate those Norman doors to the lobby. I tried to push for a good three seconds before I realized I had to pull."

Since this term is rare, you may want to gloss it for your readers (explain what it means right when you use it). 

examples:

"I love Norman doors! Well, I don't love Norman doors, they’re the worst! What I love is the concept of the Norman door. Putting a name to a pattern really scratches an itch, doesn't it?"
— Jesse Russell Morgan, UX Collective, 28 December 2018

"A so-called 'Norman Door' has design elements that give you the wrong usability signals to the point that special signage is needed to clarify how they work... There is no reason for these backward designs to persist, since various working solutions to the problem already exist, and yet these horrible doors are still all around us in the built environment."
— Staff, 99 Percent Invisible, undated

has this page helped you understand "Norman doors"?

   

Awesome, I'm glad it helped!

Thanks for letting me know!
If you have any questions about this term, please message me at Liesl@HiloTutor.com.




study it:

Explain the meaning of "Norman doors" without saying "terribly designed object" or "invitation to frustration."

try it out:

Imagine you're designing an office building, and you feel a mild hatred for humankind.

So you give it Norman doors, and staircases to nowhere, and coat closets that are just a wee bit too shallow to accommodate any adult-sized coat.

Oh, and one of these:

(Source)

Since you want the occupants to suffer frustrating inconveniences over and over, what else do you add to this Norman-door-riddled office building?




before you review, play:

Try to spend 20 seconds or more on the game below. Don’t skip straight to the review—first, let your working memory empty out.

This month, our game is "Smorgasbord of Wordly Lore!"

Try a trivia question each day. It’ll have something to do with a food or a drink. You can play on hard mode by answering the question cold, or play on easy mode by highlighting the multiple choice options. To see the correct answer, scroll all the way down. Enjoy!

Try this last one today: What delicious word comes from French and literally means "an un-serving," or slightly less literally, "a clearing (of the table)"?

Highlight below to reveal the multiple choice options.…
A. coffee
B. dessert
C. macarons

review this word:

1. The opposite of Norman doors could be

A. trapdoors: the ones that open from a floor or a ceiling.
B. automatic doors: the kind that whoosh open for us with zero effort.
C. revolving doors: nightmares for those of us who fear small spaces and crushed appendages.

2. Norman doors are poorly designed, sending people _____.

A. in circles
B. hurtling down stairwells and off balconies
C. mixed signals, sinister signals, or no signals at all




Answers to the review questions:
1. B
2. C

Answer to the game question: dessert


a final word:


I hope you're enjoying Make Your Point. It's made with love.

I'm Liesl Johnson, a reading and writing tutor on a mission to explore, illuminate, and celebrate words.


From my blog:
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      Why we forget words, & how to remember them.
      How to use sophisticated words without being awkward.
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      How to motivate our kids to write.
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A disclaimer:
When I write definitions, I use plain language and stick to the words' common, useful applications. If you're interested in authoritative and multiple definitions of words, I encourage you to check a dictionary. Also, because I'm American, I stick to American English when I share words' meanings, usage, and pronunciations; these elements sometimes vary across world Englishes.

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