Recently as I was driving along the interstate, I spotted a vacant billboard that screamed "BE UBIQUITOUS," with the ad agency's phone number underneath. Mixed feelings arose. On the one hand, it's disturbing to see an empty billboard, essentially a billboard for a billboard; it's like looking into a commercial abyss. But on the other hand, it's exciting to see the beautiful word ubiquitous shared with such gusto.
From the Latin word for "everywhere," our word "ubiquity" dates back to 1572 and originally meant "the presence of Christ everywhere." The idea was that Christ is in every place, in every thing: that he's ubiquitous.
"Still considered a signifier of classic professionalism, [the suit] also connotes efficiency, old-fashioned gender-blurring and a reprieve from the ubiquity of dresses because for a while, there were so, so many dresses."
Explain the meaning of "ubiquity" without saying "omnipresence" or "universality."
Fill in the blanks: "Once considered (odd, rare, quirky, obscure, outlandish, etc.), _____ (has/have) risen to ubiquity."
Spend 20 seconds or more on the game below. Don’t skip straight to the review—let your working memory empty out first.
1. The exact opposite of UBIQUITY is
Make Your Point is crafted with love and brought to you each weekday morning by Liesl Johnson, a reading and writing tutor on a mission to explore, illuminate, and celebrate words.