Make Your Point > Archived Issues > UNMITIGATED
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I love adjectives like unmitigated, unchoreographed, and unequivocal: despite their attention-demanding length, they each compress so much meaning and passion into a single word.
Let's start with "mitigate," which has Latin bits that literally mean "to make soft, to make gentle."
Part of speech:
Pick the formal, emphatic, semi-common word "unmitigated" when you need a weightier, more emphatic synonym of "pure," "sheer," "out-and-out," "absolute," or "full-strength."
"The retailer says the [TV advertisement] campaign was an unmitigated success, attracting 50 million views across social media."
Explain the meaning of "unmitigated" without saying "sheer" or "out-and-out."
Arwa Mahdawi admitted she's terrible at caring for plants:
Try to spend 20 seconds or more on the game below. Don’t skip straight to the review—first, let your working memory empty out.
1.
The precise opposite of UNMITIGATED is MITIGATED, meaning
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